was looking to increase my pagerank
I was thinking of making text the same colour of my background and just type LOTS of keywords and content in the footer (Where no one will see it.)

my nephew knows a bit about websites and webdesign and tiny amount of seo and told me that “search bots” would pick it up as spam and instead make me loose page rank!

He said instead, make the content specific and short so that bots know it is more relevant to the clients interest thus allowing us to be higher on listings (preferably 1st or 2nd listing minimum.)

He said he isn’t 100% sure because he is only learning webdesign at the moment so isnt too sure about it.

how would you suggest bumping up my page rank? I have placed links on many advertising websites, I get about 1000 views a week, which I admit is quite good, but not all of them order from me, I would ideally prefer for about 3 – 5000 hits a week minimum.